I have been thinking about vision statements this morning. In the midst of this pandemic and the accompanying financial and enrollment impact, it is hard to move from crisis management to preparing for the future. It is hard to think long term while still addressing the daily trauma that makes up this COVID-19 world. But it is time to think long term. It is time to be less reactive and more visionary.
Vision statements for universities are a relatively new development and, honestly, I am not sure they are helpful. I mean, isn’t our vision to educate people? Public education, at its core, is a strategy to achieve the national vision of equal opportunity for all. It is a vision not yet achieved, but a vision of where we hope to be as a nation at some point in the future. We hope public education also gives us an informed citizenry but mostly we support it to create pathways to opportunity. Public higher education creates access for those who are not born to privilege (money) and who are regular people seeking opportunity (as opposed to those lucky few getting full scholarships to Harvard). It is a counterweight to our socially and financially segregated society.
While public higher education institutions vary – from Community Colleges to Research Universities– it seems like the vision should echo that commitment to opportunity. Now you might be thinking that perhaps I am mixing up mission with vision. Not really, but I am linking them together. Let me demonstrate. Here is our mission statement.
Western Connecticut State University changes lives by providing all students with a high quality education that fosters their growth as individuals, scholars, professionals, and leaders in a global society.
Following the guidance provided by this perfectly reasonable definition of a mission: “A statement of why the organization exists, at the most meaningful level. It is aspirational, in that it can never be fully achieved,” I think our mission hits the mark. We know who we serve, and the goal is never fully achieved because education that transforms is always evolving.
But who do we want to be? That is the vision piece.
Visions are supposed to help us set goals to work toward. They are meant to help us figure out how we want to change or grow or evolve over some next period of time (usually attached to a five year strategic plan). I have nothing against this desire to aspire to be better, but I do wonder about the focus of those visions.
I note that many vision statements use words like “best” or “first choice” or “school of choice” or “premier” or other externally focused, competitive language. When we move from describing our purposes to defining a vision, we tend to aspire to win something. Here’s ours:
Western Connecticut State University will be widely recognized as a premier public university with outstanding teachers and scholars who prepare students to contribute to the world in a meaningful way.
This is externally facing language. It does not extend or define our strategies for changing lives. It strives for some kind of ranking among our peers. It asks for attention and acknowledgement of our value. It is nice to be recognized, but it has no path to that recognition. Honestly, it is a market focused idea, not an educationally focused one. But it doesn’t have to be this way. What if our visions were internally focused instead?
This brings me back to our mission. Our purpose is to change the lives of all students through education. Doing so requires continuous reflection and a willingness to adjust our practices to better suit the needs of the students we are serving. There are so many actions to take to do this better. For example:
- We can improve our pedagogies, our scheduling, our support systems, the structure of the learning experiences, and so on. Those improvements should be based on our experiences and outcomes and supported by good scholarship and data analysis.
- We could pay attention to emerging trends in careers and research and adjust our offerings to support paths to and preparation for those opportunities.
- We might want to re-think what should be a degree and what should be a refresher or a certificate and create opportunities for our graduates to re-tool or enhance their knowledge for their own growth.
And there is so much more because our mission is so ambitious. Changing the lives of all students is a big job.
As I grapple with moving forward instead of staying in crisis mode, the difference between externally and internally focused vision statements is on my mind. We are in a difficult situation. The population of New England is shrinking and the cost of education is too steep, even at a public university. We must have a vision of what we will look like in five years, just to be able to make decisions about how to sustain ourselves in this competitive and shaken environment. But I don’t really embrace the version that is about our place in the list of other universities. It seems superficial and subject to the whims of ranking systems that do not readily apply to a university that is designed to serve the many, instead of the chosen few.
I am looking internally instead. I am thinking about how to make good decisions that support changing the lives of all students. If I had to put it into a statement, which I am not sure is truly necessary, I guess it would be something like this:
WCSU will become an organization committed to the systematic and routine analysis of our programs and processes to ensure that all students have the chance to benefit from the educational opportunities we provide.
It isn’t a glamorous vision, but it does give me a clear path forward.